1. Making Smarter Business Decisions in Less Time
Identifieur interne : 000199 ( LNCS/Analysis ); précédent : 000198; suivant : 0002001. Making Smarter Business Decisions in Less Time
Auteurs : Ralph Bergmann (informaticien) [Allemagne] ; Klaus-Dieter Althoff [Allemagne] ; Sean Breen [Irlande (pays)] ; Mehmet Göker [États-Unis] ; Michel Manago [France] ; Ralph Traphöner [Allemagne] ; Stefan Wess [Allemagne]Source :
- Lecture Notes in Computer Science [ 0302-9743 ] ; 2003.
Abstract
Abstract: A case-based information system helps to exploit data so that smarter business decisions can be made in less time and/or at lower cost. This is particularly important for customer relationship management (CRM). Customers need knowledge about products and often require help finding the best products to fit their needs. Once they have purchased a product, they often need technical support. Case-based decision support is uniquely able to help companies learn from experience, manage their corporate knowledge as a valuable asset, and support customers both in pre- and after-sales activities. Case-based decision support encompass both case-based reasoning (CBR) technology, which retrieves cases that are similar to a query, and data mining in order to analyze past queries to extract general patterns and rules. Consequently, case-based decision support plays a role both for operational CRM (front office) to help fulfill a short term customer request and for analytical CRM to extract knowledge about customers, enhancing a company’s understanding of their needs, behavior, and long-term expectations. This is increasingly important to corporations as they seek to establish long-term relationships with their customers.
Url:
DOI: 10.1007/978-3-540-40994-6_2
Affiliations:
- Allemagne, France, Irlande (pays), États-Unis
- Californie, Rhénanie-Palatinat, Île-de-France
- Kaiserslautern, Paris, Trèves (Allemagne)
- Université de Trèves
Links toward previous steps (curation, corpus...)
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- to stream Istex, to step Checkpoint: 000A40
- to stream Main, to step Merge: 001C70
- to stream Main, to step Curation: 001A49
- to stream Main, to step Exploration: 001A49
- to stream LNCS, to step Extraction: 000199
Links to Exploration step
ISTEX:C8CC5D98C7ABCE6D9E8950F42C129FF32E2EFD1ELe document en format XML
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This is increasingly important to corporations as they seek to establish long-term relationships with their customers.</div></front></TEI><affiliations><list><country><li>Allemagne</li><li>France</li><li>Irlande (pays)</li><li>États-Unis</li></country><region><li>Californie</li><li>Rhénanie-Palatinat</li><li>Île-de-France</li></region><settlement><li>Kaiserslautern</li><li>Paris</li><li>Trèves (Allemagne)</li></settlement><orgName><li>Université de Trèves</li></orgName></list><tree><country name="Allemagne"><region name="Rhénanie-Palatinat"><name sortKey="Bergmann, Ralph" sort="Bergmann, Ralph" uniqKey="Bergmann R" first="Ralph" last="Bergmann">Ralph Bergmann (informaticien)</name></region><name sortKey="Althoff, Klaus Dieter" sort="Althoff, Klaus Dieter" uniqKey="Althoff K" first="Klaus-Dieter" last="Althoff">Klaus-Dieter Althoff</name><name sortKey="Althoff, Klaus Dieter" sort="Althoff, Klaus Dieter" uniqKey="Althoff K" first="Klaus-Dieter" last="Althoff">Klaus-Dieter Althoff</name><name sortKey="Bergmann, Ralph" sort="Bergmann, Ralph" uniqKey="Bergmann R" first="Ralph" last="Bergmann">Ralph Bergmann (informaticien)</name><name sortKey="Traphoner, Ralph" sort="Traphoner, Ralph" uniqKey="Traphoner R" first="Ralph" last="Traphöner">Ralph Traphöner</name><name sortKey="Wess, Stefan" sort="Wess, Stefan" uniqKey="Wess S" first="Stefan" last="Wess">Stefan Wess</name></country><country name="Irlande (pays)"><noRegion><name sortKey="Breen, Sean" sort="Breen, Sean" uniqKey="Breen S" first="Sean" last="Breen">Sean Breen</name></noRegion></country><country name="États-Unis"><region name="Californie"><name sortKey="Goker, Mehmet" sort="Goker, Mehmet" uniqKey="Goker M" first="Mehmet" last="Göker">Mehmet Göker</name></region></country><country name="France"><region name="Île-de-France"><name sortKey="Manago, Michel" sort="Manago, Michel" uniqKey="Manago M" first="Michel" last="Manago">Michel Manago</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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